Retail and Distribution
Today’s retail landscape is in a constant state of flux as the progression of digital technology continues to trample all over traditional models of buying habits.
Retailers are having to evolve at a rate never seen before to stay afloat and compete with Omnichannel online innovators, in an increasingly cut-throat and global environment. Today consumers rule and the businesses that can predict what they want win the day. As multiple ways to attract and retain customers emerge, it’s more important than ever to understand what compels consumers to act and how to anticipate consumer trends.
The Financial Services Sector, a multi trillion dollar market, is on the front lines of real Data Revolution. Leveraging Big Data and IoT which is now offering information based on sensors, satellite images, web and app scraping, sentiment analysis data via social media, credit card transactions, geolocation, weather, crowdsourcing estimates, B2B and B2C financial data sets to draw on existing and new sources of data for a competitive advantage.
Where personalization was once viewed with suspicion, in today’s fast-paced world where everyone feels time-crunched, a balanced retail experience is increasingly more attractive. Consumers are more comfortable having their loyalty data, purchase history and brand-relevant interactions accessed in pursuit of a smart, personalized shopping experience that anticipates their needs, likes and dislikes. But companies need to be careful they don’t overstep the mark – more intimate data around people’s personal lives, social media networks and browsing history are still deemed private, and must be protected with the utmost in security.
Kaygen Enterprise Information Management services and specialists are a necessity to help your organization compete in today’s changing marketplace: